Your clients turned to you because you’re one of the experts. It can be frustrating when, as a marketer, we run into creative slumps. This happens all the time; what’s important is to take a step back and refocus. If you’ve been feeling slightly off with your content creation, don’t worry: here are four tips for social media success to help get you back on track.
Use a content calendar
Organization is a key component of social media success. Do you know what is going out across your clients’ social media platforms and when it’s being published? If not, that’s where a content calendar can help.
And yes, we’re referring to a literal calendar. With just a quick glance, you can visually see the topic of each post you’re publishing. Think of this as the outline that helps you build the strategy. Whether you use a digital calendar or a printed one, a content calendar can help reignite that spark if you’re feeling unsure of what to create for your clients.
Take a look back at old content
There’s nothing inherently wrong with revisiting old content ideas. In other words, what was a fresh idea a year or two ago may help to spark new post concepts for you today.
We’re not saying you should re-share the content verbatim. Rather, use it as a basis for your content calendar outline from above and create a new post around that topic.
Switch up their content type
Do you primarily post image galleries? Try posting a single image from the event, one per day, for a couple of days. This can keep their social media followers asking for more and provide you with post ideas for multiple days in a row.
Do you primarily post photos? Consider video.
Do you primarily post blogs? Consider posting an image with a link to the blog in the caption.
Switching up the type of content you create for them is yet another way to boost their social media presence.
Take a peek at their competition
Let’s be perfectly clear: we’re in no way advocating that you should copy ideas from your client’s respective competitors.
However, it may be the case that the competition has some good topics. See if you can incorporate a couple of those ideas, using original copy and original media, into your clients’ content calendar.
Bonus tip: use white-label website content for social media success Wait…wasn’t this a blog about social media success? How does white-label website content help?
That’s easy, actually. You should routinely share your clients’ website pages (blogs, services, about us, etc) to their social media platforms. This builds additional layers of trust with their audience. In addition, it’s never a good idea to “build your home on someone else’s land.”
Social media is the “someone else’s land” we’re talking about. Instead, use social media content to drive traffic to your website. If your clients need help expanding their website sitemap to include a more share-worthy page, then our white-label package may be exactly what you need to help them achieve the social media success they’re looking for. Click here to learn more about this service!