Backlinks offer one of the most effective ways to drive quality traffic to your website, yet they can be hard to acquire. Whether you are new to backlinks and don’t know where to even start or you keep getting poor quality links that are doing more damage than good, the below blog is just what you need to up your backlink game.
Read on to discover 5 foolproof ways to acquire backlinks from authoritative sites. Plus, find out exactly how backlinks can benefit your business.
- Create high-quality content
One of the simplest and most effective ways to acquire backlinks from authoritative sites is to create high-quality content that sets you apart from other businesses within your niche.
There are many different types of content that you can create, such as how-to-guides, infographics, quizzes, videos, and so much more. As a general rule, you want to focus on creating content that showcases your knowledge in a particular field and informs your target audience.
- Fix broken links
Another highly effective backlink strategy is to identify broken links on competitor sites. To the uninitiated, broken backlinks are links that no longer exist or that no longer work. All you need to do is find a broken backlink, contact the website in question to let them know, and then offer one of your web pages as a replacement.
There are several online tools that you can use to find broken backlinks, including Ahrefs and SEMRush.
- Publish skyscraper content
Skyscraper content is designed to cover all aspects of a particular content in great detail and is the perfect strategy for acquiring backlinks from authoritative sites; skyscraper content can be as long as 10,000 words.
To start creating skyscraper content, it can be useful to look at the top three search results on a particular topic and then work out how to make your content 10x better.
- Check out your competitors
Although you may not be keen on the idea of spying on the competition, this provides a quick and effective way to find new backlinks. You can use an online tool such as SEMRush to check out a competitor’s backlink profile, or you can carry out this task manually. You may also want to sign up for their email newsletters so that you are notified whenever they publish new content.
- Use Google Search Console
Google Search Console is a free online tool that anyone can use, which allows you to find out lots of useful information, such as opportunities for backlinks. You can use this tool to see what websites are currently linking back to your site and to see what type of content they like.
Benefits of backlinks for your business:
- Increase sales
- Drive traffic to your website
- Build relationships with influencers
- Expand your advertising reach
- Increase domain authority
- Increase page authority
We are experts in building quality backlinks for businesses and are standing by to help you put your business on the map. Get in touch with us today to find out more.