Did you know paid advertisements have a 200% ROI? Pay-per-click (PPC) advertising generates twice as many website visitors as SEO. About 65% of consumers click on these ads.
However, you could waste valuable time and money without property PPC campaign management. You’ll miss the chance to generate leads and sales while blowing through your budget.
Not sure where to start? Read on for ad management tips you need for success!
Establish Goals
Platforms like Google Ads and Facebook Ads allow companies to establish goals at the campaign level. For each campaign, determine if you want to:
- Generate website traffic
- Drive online sales
- Generate leads (form submissions, calls, etc.)
Recognizing your goals will help you create targeted campaigns. For example, perhaps you want to generate leads. Your call to action should specify that you want consumers to complete a form.
Specifying your call to action can lead to more conversions. Otherwise, consumers may not know what to do next.
Establishing your goals will also help you track the progress of your pay-per-click strategies. You’ll know to make adjustments if you’re not generating form submissions.
Define Your Audience
Learn more about your customer base to create personalized, targeted ads. About 74% of consumers get annoyed when content (including ads) doesn’t align with their interests. You’ll lose leads if you use generic messaging.
Define your audience based on the following:
- Age
- Gender
- Location
- Income
- Buying behaviors
- Online behaviors
- Interests
- Hobbies
- Pain points
Gather keyword research to determine what your customers are already searching for online. Then, appeal to their pain points. Sympathize in your ad and landing page language to generate leads.
Defining your audience will improve your targeting at the campaign level. Create distinct campaigns for each audience group.
Optimize Ads
For online advertising success, use KISS: Keep It Simple, Stupid. Simplify your ad language to avoid confusing customers. Make sure the ad is relevant to the keyword and consumer you’re targeting.
Add the target keyword to the headline and body text for relevance. Use clear, concise language to generate clicks. Boosting clicks will improve your quality score, benefiting your rankings.
Update Landing Pages
Google will review your landing pages when determining your quality scores. Make sure they’re fast, secure, mobile-optimized, and user-friendly.
Create dedicated landing pages to target different keywords. Simplify your form to make it easy to complete. Consumers may give up halfway through if there are excess fields.
Manage Bids
You may need to adjust your bids for better PPC optimization. You can use an automated or manual bid strategy within Google Ads, such as:
- Target cost per acquisition
- Target return on ad spend
- Maximize conversions
- Maximize conversion value
- Manual CPC bidding
- Enhanced cost per click
- Maximize clicks
- Target impression share
Consult a digital marketing agency to boost ad ROI. They’ll help you choose pay-per-click strategies that align with your budget and goals.
Outsource Your PPC Campaign Management
Proper PPC campaign management will help you generate more leads. With these tips, you can boost ad ROI to grow your business. Apply these PPC optimization tips today.
Remember, you don’t have to do it alone. Our team at Underground Marketing is your one-stop solution for digital marketing. Trust our reliable service, quality work, and industry experts.
We can scale your business! Contact us now for a free quote.
