Pay-per-click (PPC) advertising is one of the most powerful tools available to grow your business. However, even small mistakes in your campaigns can lead to wasted ad spend, poor results, and missed opportunities. Fortunately, many of these issues can be identified and corrected quickly, sometimes in as little as one hour.
At Underground Marketing, our Strategy Snapshot service offers a no-obligation, one-hour PPC strategy session that pinpoints the biggest opportunities and mistakes in your campaigns. Whether you’re a small business owner or marketing professional, a Strategy Snapshot can give you clear, actionable steps to boost your advertising performance, without any pressure or hidden sales pitches.
Let’s dive into some of the most common PPC mistakes we help fix during these fast-paced, high-impact sessions.
Why Quick PPC Adjustments Matter
PPC mistakes, even minor ones, can significantly impact your advertising results. According to WordStream, the average small business wastes about 76% of its Google Ads budget due to inefficient targeting and poor optimization.
At Underground Marketing, we believe in rapid problem-solving. By addressing key issues early, businesses can:
- Increase return on ad spend (ROAS)
- Lower their cost-per-click (CPC)
- Improve lead quality
- Enhance campaign performance without unnecessary expenses.
Common Mistakes Fixed During a One-Hour PPC Strategy Session
Poor Account Structure
A disorganized Google Ads account can confuse the platform’s algorithms and lower your campaign effectiveness.
During a Strategy Snapshot, we review your account structure to ensure that your campaigns, ad groups, and keywords are cleanly organized for maximum efficiency.
Good structure = better relevance scores, lower costs, and higher-quality leads.
Wrong or Irrelevant Keyword Targeting
If your ads are showing up for the wrong search terms, you’re wasting valuable budget. HubSpot highlights that keyword targeting is one of the most critical components of PPC success.
We assess your keyword lists, match types, and negative keywords during the session to make sure you’re targeting the right audience with the right intent. Our goal is to ensure your dollars are going toward searches that actually drive business.
Budget Mismanagement
Setting the wrong daily budget can either stunt your campaign’s growth or lead to unnecessary spending.
At Underground Marketing, we analyze your current spend-to-return ratios during the session, offering clear recommendations to optimize your budget for maximum results.
Many clients are surprised by how a simple reallocation can drive a major improvement in ROI.
No Audience Segmentation
Running broad, unsegmented campaigns often results in lower conversion rates and higher costs.
We help businesses focus their ads by demographic, interest, device, or behavior, ensuring that ads reach the audiences most likely to convert.
Our tailored approach improves relevance, click-through rates, and, ultimately, your bottom line.
Underutilized Ad Extensions
Google Ads extensions — like sitelinks, callouts, and structured snippets — can boost your click-through rate by up to 15%, according to Google’s official recommendations.
During your Strategy Snapshot, we review your current use of ad extensions and suggest additional opportunities to make your ads more visible, compelling, and competitive.
Ineffective Landing Pages
Ad relevance doesn’t stop at the click. A poor landing page experience can hurt your Quality Score and increase your cost-per-click.
We evaluate your landing page performance, ensuring that pages align closely with your ads, load quickly, and deliver clear, persuasive calls to action.
This step is crucial for turning paid traffic into real revenue.
How Underground Marketing’s Strategy Snapshot Fixes These Mistakes Fast
The Strategy Snapshot is a 60-minute session designed to give business owners and marketing teams a rapid, expert evaluation of their current PPC efforts. Here’s how it works:
- Account Review: We quickly but thoroughly audit your ad account, identifying key areas for improvement.
- Goal Clarification: We discuss your business goals to ensure your advertising aligns with your bigger picture.
- Quick Wins and Action Plan: We provide actionable advice you can implement immediately, whether you continue working with us or not.
The Strategy Snapshot is designed to be transparent, educational, and genuinely helpful — not a high-pressure sales pitch. Our mission at Underground Marketing is to empower businesses with the knowledge and strategies they need to succeed.
How to Book Your One-Hour PPC Strategy Session
Ready to unlock the full potential of your PPC advertising?
Booking your Strategy Snapshot with Underground Marketing is simple. Visit our Strategy Snapshot page to schedule your session today.
You’ll walk away with:
- A better understanding of your account’s strengths and weaknesses
- Clear, actionable steps to improve results
- Confidence that your PPC budget is being used wisely
Don’t leave money on the table. A single hour could be all it takes to set your advertising on a more profitable path.
Conclusion
PPC advertising can deliver incredible results — but only if your campaigns are set up correctly. Fortunately, many common mistakes can be diagnosed and corrected quickly with the right guidance.
At Underground Marketing, we offer a one-hour Strategy Snapshot to help business owners and marketing teams identify wasted ad spend, missed opportunities, and simple improvements that can drive real growth.
Take control of your PPC success today. Book your Strategy Snapshot and discover what one hour of expert advice can do for your business.
