Over 60% of marketers say their top inbound marketing priorities are to improve their organic search presence and drive traffic. Do you feel the same? With over 1.83 billion websites online, there’s a lot of competition.
Without website visibility, you’ll never generate leads or sales online. Use these tips to increase website traffic and gain new customers. Boost your business with effective digital marketing strategies today!
Update Your Website
Before applying the rest of these tips, update your website. Make sure it’s:
- Fast
- Mobile-optimized
- User-friendly
- Secure
Follow Google’s Core Web Vitals to ensure it’s easy to navigate and use. These changes can improve search rankings. Higher rankings will help you gain more website visibility and traffic.
If you need help, hire an experienced digital marketing agency. Their web design and development services will help you appeal to consumers.
Create Helpful Content
Give customers a reason to visit your website and keep coming back. Give them helpful, engaging content that demonstrates your expertise. Create a diverse content marketing strategy with:
- Polls
- Quizzes
- Blogs/articles
- Webinars
- eBooks
- Infographics
- Videos
Each form of content will appeal to consumers at different points in the buyer’s journey. End each post with a compelling call to action. To build your customer base, you can generate leads, sales, and email subscribers.
Improve Search Rankings
To ensure people find your website content, use search engine optimization (SEO). About 68% of online experiences start on a search engine. Organic searches attract 53% of all website visitors.
Gather keyword research to determine what terms your customers use to find your business online. Based on your research, create content. Don’t stuff the keyword into the post after it’s written.
Local SEO Optimization Tips
Local SEO can help you appear in front of nearby and mobile shoppers. For strong local rankings:
- Target location-specific keywords
- Claim and optimize your Google Business listing
- Generate reviews from customers
- Optimize other online directories
- Use the geographic schema markup
For more SEO optimization tips, partner with an experienced digital marketing agency. They’ll apply best practices to improve your online rankings.
Increase Website Traffic With Digital Ads
Create eye-catching pay-per-click ads using Facebook Ads and Google Ads. These platforms will help you appear in front of consumers based on demographics. For example, you can target customers within a specific location radius.
When someone clicks on the ad, you can direct them to a landing page on your website. Generating traffic through ads can improve search rankings.
Enhance Online Presence With Social Media
Keep consumers engaged with social media marketing. Share your content and encourage them to learn more on your website. Add hashtags to your posts to appear in front of your ideal customers.
Generate More Website Visibility Today
Gaining more website visibility can help you generate leads and sales. Use these practical strategies to increase website traffic. Remember, you can always ask for help.
At Underground Marketing, we provide all of your digital marketing needs under one roof. We deliver the best, most comprehensive solutions in the industry.
Trust our quality work, industry best practices, and personalized communication. Contact us now to request a free quote!
