Press Release Services
Media and PR for Small Businesses
At Underground Marketing, we recognize the pivotal role of media and public relations in your business’s enduring success. Our team is dedicated to leveraging press releases to broadcast your essential news to esteemed news platforms and online influencers, ensuring your key messages reach the right audience.
How You Can Use Press Releases
Press releases are versatile tools that can significantly bolster your business’s visibility and credibility. They are particularly effective for a variety of newsworthy occasions that attract journalistic interest, such as:
- Major announcements or breaking news
- Upcoming or past events
- New partnerships or mergers
- Original research or studies
- Recognitions or awards
- Executive appointments
- Crisis communication strategies
- Among other significant developments
Let us help you harness the power of press releases to support your business objectives and elevate your market presence.
Benefits of Press Releases
Every business wants to increase its overall credibility no matter what industry they’re within, and press releases are one of the best ways to effectively and broadly develop your brand awareness while still remaining true to your SEO strategies.
The following are some of the most important benefits associated with press releases:
Utilizing Your News To Attract More Customers
Around 80 million people get news online each day, so today’s online press releases can be very beneficial in expanding your target audience. That’s why we’ll be diligent in keeping your potential customers in mind while we’re developing your press releases.
Increasing Your Brand’s Trust And Awareness
As people read about your company, they’ll get to know your team’s brand and values. Press releases are useful tools when building your brand’s authority because media outlets will end up wanting to cover your unique story and help you spread the word about your event, new product, or company news.
Valuable Backlinks
Links are an incredibly important part of your SEO strategies, and press releases from many different media outlets will provide your website with valuable backlinks. This will help increase your overall online visibility and make your website more easily searchable throughout the Web.
Increasing Sales
Buying triggers like authority, credibility, and likeability are all major factors when developing a press release marketing strategy. Press releases oriented around new products/services will likely lead to sales growth, and you may experience increased sales from press releases even when this isn’t your first and foremost intention!
What makes underground Marketing Different
Underground Marketing has become well known throughout the entire United States and beyond as a comprehensive digital marketing services provider, and we understand how important it is to distinguish ourselves as a press release provider, given the oversaturated nature of the industry.
We’re very different from traditional digital marketing firms because you won’t work with account managers, we won’t outsource projects, we won’t mark up any print materials, and there are absolutely no hidden fees.
We’re a multifaceted team of marketing specialists who come from many different industry backgrounds, so what’s great about working with us is that you’ll be simultaneously partnering with many different experts at an affordable cost.
When it comes to press release development, you’ll work with our high-quality analysts, content developers, media relations specialists, and company administrators to ensure the best combination of quality and affordability!
How Does It Work?
When you place a press release order, one of our specialists will reach out to you within 24 hours to confirm all the necessary information that you want within your press release. This information can include your business history, event information, contact information, specific topics/keywords, business logo or image, a map embed code, and up to 3 URLs for links to be pointed to.
Our specialists will then contact a press release writer who develops a first draft that’s returned for your review. Once we’ve developed an approved draft, we’ll send the press release out for syndication. We guarantee that your press release will be completed and fully syndicated to hundreds of media outlets within 30 days of your order.
After the syndication process is completed, we’ll provide you with a comprehensive report that provides links to the sites that published the press release or created an article about your topic. These reports usually provide around 300 links, but sometimes they’ll be much more!
SEO Benefits of Press Releases
Elevate your website’s search engine ranking with Underground Marketing’s strategic press release services tailored to amplify your SEO efforts. Understanding that a well-optimized website is just the beginning, we delve into the pivotal role of off-page SEO, focusing on building a robust link profile essential for boosting your site’s visibility and authority.
Leverage Press Releases for Link Building
Discover the power of press releases in creating a diverse and authoritative backlink profile for your website. Each link serves as an endorsement, signaling to search engines the relevance and credibility of your site. Our press release service is designed to generate a multitude of links from various platforms, providing a solid foundation to support more potent link-building strategies.
Comprehensive Strategy for SEO Success
Combining press releases with guest posts and PBN links forms a formidable SEO strategy, creating a synergy that propels your website up the search rankings. Our approach ensures a balanced link profile, avoiding red flags by incorporating a mix of anchor texts and link types that mimic natural web patterns, thereby optimizing your site’s SEO performance.
Tailored Press Release Creation and Distribution
Our team crafts compelling press releases that resonate with your brand message, targeting relevant news outlets and online platforms to maximize exposure. We ensure that each release not only promotes your business but also contributes to a structured citation, enhancing local SEO and broader digital presence.
Ongoing Press Release Strategy
Recognize the dynamic nature of digital news cycles, where content visibility is transient. To maintain and build upon your initial SEO gains, we recommend a quarterly press release schedule, keeping your link profile fresh and active and continually reinforcing your site’s relevance and authority in search engine algorithms.
Detailed Reporting and Analysis
Post-distribution, receive a comprehensive report detailing the reach and impact of your press release, including a full list of backlinks acquired. This transparency allows you to witness the direct benefits of your investment, guiding future strategies to further enhance your online visibility.
Partner with Underground Marketing for a holistic press release strategy that not only elevates your immediate SEO results but also lays a sustainable foundation for long-term online success. Our expert team is committed to navigating the complexities of digital PR, ensuring your business achieves its full potential in the digital landscape.
Reach Out Underground Marketing
Underground Marketing has supported countless businesses through our high-quality press release services, and we’ll be more than happy to answer your questions and better prepare your brand’s media relations strategies. Reach out to us online or call us at (614) 945-4434 to get in touch with our team and let us know how we can help you initiate a comprehensive press release strategy!
