Press Release Services
Media and PR for Small Businesses
At Underground Marketing, we understand the pivotal role of media and public relations in your business’s long-term success. Our team is committed to utilizing press releases to share your crucial news with esteemed news platforms and online influencers, ensuring that your key messages reach the right audience audience.
How You Can Use Press Releases
Press releases are versatile tools that greatly enhance your business’s visibility and credibility. They are especially effective for various newsworthy events that draw journalistic interest, such as:
- Major announcements or breaking news
- Upcoming or past events
- New partnerships or mergers
- Original research or studies
- Recognitions or awards
Executive appointments - Crisis communication strategies
- Among other significant developments
Let us help you harness the power of press releases to support your business objectives and elevate your market presence.
Benefits of Press Releases
Every business seeks to enhance its overall credibility, regardless of the industry they belong to, and press releases serve as one of the most effective methods to develop your brand awareness broadly while remaining true to your SEO strategies.
Here are some of the key benefits associated with press releases:
Utilizing Your News To Attract More Customers
Approximately 80 million people receive news online daily, making today’s online press releases highly effective in broadening your target audience. Therefore, we will remain mindful of your potential customers as we develop your press releases.
Increasing Your Brand’s Trust And Awareness
As people learn about your company, they’ll become familiar with your team’s brand and values. Press releases are effective tools for establishing your
brand’s authority because media outlets will want to cover your unique story and assist you in spreading the word about your event, new product, or company news.
Valuable Backlinks
Links are crucial in SEO strategies, and press releases from various media outlets can provide your website with valuable backlinks. This enhances your overall online visibility and makes your website more easily searchable on the Web.
Increasing Sales
Factors such as authority, credibility, and likability are significant when creating a press release marketing strategy. Press releases focused on new products or services will likely result in sales growth, and you might see increased sales from press releases, even if this isn’t your primary goal!
What makes underground Marketing Different
Underground Marketing has gained recognition throughout the United States and beyond as a comprehensive digital marketing services provider. We understand how crucial it is to differentiate ourselves as a press release provider, considering the oversaturated nature of the industry.
We are distinctly different from traditional digital marketing firms. You won’t work with account managers; we do not outsource projects, we do not mark up any print materials, and there are absolutely no hidden fees.
Our multifaceted team of marketing specialists comes from various industry
backgrounds. Working with us offers the benefit of partnering with several experts at an affordable cost.
For press release development, you will collaborate with our high-quality analysts, content developers, media relations specialists, and company administrators to ensure the best blend of quality and affordability!
How Does It Work?
When you place a press release order with Underground Marketing, one of our specialists will contact you within 24 hours to confirm all the necessary information for your press release. This information may include your business
history, event details, contact information, specific topics or keywords, your business logo or image, a map embed code, and up to three URLs for links to include.
Our specialists will then contact one of our staff writers, who will create the first draft for your review. Once we finalize the approved draft, we will distribute the press release for syndication. We guarantee that your press release will be completed and fully syndicated to hundreds of media outlets within 30 days of your order.
After the syndication process is complete, we will provide you with a comprehensive report containing links to the sites that published the press
release or wrote an article about your topic. These reports usually include around 300 links, but sometimes they may contain many more!
SEO Benefits of Press Releases
Enhance your website’s search engine ranking with Underground Marketing’s strategic press release services designed to boost your SEO efforts. Recognizing that a well-optimized website is only the starting point, we explore the crucial role of off-page SEO, emphasizing the importance of building a strong link profile that is vital for increasing your site’s visibility and authority.
Leverage Press Releases for Link Building
Explore the power of press releases in building a diverse and authoritative backlink profile for your website. Each link acts as an endorsement, indicating to search engines the relevance and credibility of your site. Our press release service is designed to generate numerous links from various platforms, creating a strong foundation to bolster more effective link-building strategies.
Comprehensive Strategy for SEO Success
Combining press releases with guest posts and PBN links creates a powerful SEO strategy, fostering synergy that boosts your website’s search rankings. Our method maintains a balanced link profile, steering clear of red flags by using a variety of anchor texts and link types that imitate natural web patterns, thus enhancing your site’s SEO performance.
Tailored Press Release Creation and Distribution
Our team creates compelling press releases that align with your brand message, targeting appropriate news outlets and online platforms to maximize exposure. We ensure that each release promotes your business and adds to a structured citation, enhancing local SEO and broader digital presence.
Ongoing Press Release Strategy
Acknowledge the dynamic nature of digital news cycles, where content visibility is fleeting. To sustain and enhance your initial SEO achievements, we suggest a quarterly press release schedule to keep your link profile fresh and active, continually reinforcing your site’s relevance and authority in search engine algorithms
Detailed Reporting and Analysis
After distribution, you will receive a detailed report outlining the reach and impact of your press release, including a comprehensive list of backlinks acquired. This transparency will enable you to observe the direct benefits of your investment and inform future strategies to further boost your online visibility.
Partner with Underground Marketing for a well-rounded press release strategy that not only enhances your immediate SEO results but also establishes a sustainable foundation for long-term online success. Our expert team is dedicated to navigating the complexities of digital PR to ensure your business reaches its full potential in the digital landscape.
Reach Out Underground Marketing
Underground Marketing has supported countless businesses through our high-quality press release services, and we’ll be more than happy to answer your questions and better prepare your brand’s media relations strategies. Reach out to us online or call us at (614) 945-4434 to get in touch with our team and let us know how we can help you initiate a comprehensive press
release strategy!
