We are now officially in the holiday shopping season. In addition to all of the festive music we’ll be hearing (and playing), this also means consumer spending will be up. Likewise, it’s likely your business-to-business sales will see an end-of-year revenue bump. So, regardless of your target audience, now is the time to focus on ending the year strong. Let’s look at six tips your company can use to maximize holiday sales through marketing.
Use social media strategically
Social media strategy comes down to developing a sense of trust with your potential customers. The content you create and share for social media platforms should focus on one of these four basic concepts:
- Education;
- Engagement;
- Expertise, or;
- Entertainment.
When implemented correctly, it helps to guide your reader along a Buyer’s Journey aimed at conversions (and sales growth).
Update your graphics and profile photos
Are you running special promotions right now? Then update your social media profiles with header graphics that mention your offers.
Do you have easy access to your website’s dashboard? Likewise, update your graphics on it to highlight your latest promotions.
In other words, update your online campaigns with graphics that communicate value to your online audience.
Review your Google Business Profile
A short but simple (and highly important) tip: take the time to review your Google Business profile. Make certain that your hours of operation are up-to-date, that your website data is accurate, and your product offerings are visible.
Run paid ads
Do you have some leftover advertising dollars to spend? Then consider investing them in PPC or social media ads. This is especially helpful if you have a current “Special Offers” landing page you want to highlight or active sales on your product catalog.
Offer coupons
Everyone loves a coupon, especially around the holidays. Offering your current or potential customer base a percentage off code can help push your end-of-year revenue over the finish line. These can be in place of or in addition to active sales promotions on your product page.
Engage with your audience
Finally, engage with your audience. This is most commonly through social media platforms. When you receive a comment on a social post (or your blog), respond to it. Let your audience know you’re listening.
You can also interact, again via social media, as your brand with other brands. This builds community connections and helps to keep your brand top of mind when it comes time to make a purchase.
Build your holiday sales through effective marketing
Each of these six tips has the underlying goal to build your holiday sales through effective marketing. If you noticed, each of these tips has a strategic focus. Effective marketing isn’t simply posting or writing content for the sake of doing so. It’s focused on building trust with your audience so that they think of you when it’s time to make a purchase.
Our various a la carte services can help you make the final push to transform the rest of this year into your best one yet. Browse our extensive online catalog of services HERE or send us a message and let us know your needs. We’ll be in touch ASAP!