Can’t get your head around search engine optimization? You are far from alone. SEO is one digital marketing strategy that many businesses struggle with, but it doesn’t have to be so hard.
Read on to discover the top 7 free SEO tools that promise to make search optimization a breeze.
- Google Search Console
One of the most widely used free search engine optimization tools available, Google Search Console is used by businesses all over the world. You can use Google Search Console to find out how well your website is performing and to identify any issues that are holding it back from reaching its full potential.
It is worth noting that Google is not the only search engine to provide this tool. You can also use search console tools for Bing and Yandex.
- Google Keyword Planner
If you struggle to find the right keywords to optimize your content with, then you need to know about Google Keyword Planner. Designed to carry out keyword research for Google Ads, Google Keyword Planner offers free and accurate data that helps you find relevant keywords based on semantics.
Google Keyword Planner is easy to use and is suitable for beginners and SEO experts alike.
- Google Trends
Google Trends is a great free SEO tool. Google Trends allows you to access search trends from all across the world so that you can create fresh and original content for your target audience.
This free search engine optimization tool also shows you related topics and queries that are rising in popularity, which can help to improve your rankings and outshine your competition.
- Google SERP Snippet Optimizer Tool
Another free SEO tool from the powers to be at Google, their SERP Snipper Optimizer Tool allows you to see how your web pages will look on SERPs.
All you need to do is enter your proposed title, meta description, and URL, and you will be shown what your page could potentially look like in Google search results. You can also click on the Rich Snippet and Date Radio buttons for further insights.
- Google PageSpeed Insights
If you want to check the speed and usability of your website, then this is a great free tool that you can use. To use this SEO tool, simply enter your URL and then sit back and wait for your results. Google PageSpeed Insights will rate the performance of your site on a score from 0-100 and will also offer suggestions on how you can improve it.
- Ahref’s Backlink Checker
Although you have to pay for one version of this SEO tool, there is a free version that you can use which shows you the top 100 backlinks to any website or URL. As well as to identify your own backlinks, this can also be used to find link-building opportunities as you can easily add in your competitors’ websites or URLs.
- Moz Local Listing Score
Find out how your local business looks online with the Moz Local Listing Score tool. Although this only provides data for three countries: the United States, Canada, and the United Kingdom, it does gather data from more than 10 different sources, including Google, Yelp, and Facebook.