White Label

At Underground Marketing, we understand the importance of SEO. We know that your clients do too.

They realize that boosting their position on the search engine results page is an amazing method of driving organic growth by attracting traffic to their websites.


And it’s the best kind of traffic, too: an engaged audience that’s already searching for the products or services that they offer.

Imagine the potential for conversions!

No wonder SEO is considered so critical in the modern business landscape. With 5.6 billion Google searches a day up for grabs, a high position on the results page can make the difference between a company thriving or simply surviving.

Beating out the competition on search engines is understandably a top priority for business owners today. So why wouldn’t you sell a service that’s key to their success?

Underground Marketing offers companies like yours white label SEO services to meet this need.

Rather than force your customers to look elsewhere for SEO support, offer it yourself! Then outsource the work to Underground Marketing. This is one surefire way to grow your business.

How does it work?

Month 1:

We set up accounts and begin on-page optimization. This involves getting Google Analytics up and running as well as Google Search Console and Bing Webmasters.

Through the strategic use of keywords, headings, tags, and other features, we ready the website to be successfully crawled by search engine algorithms.

Month 2:

We move to off-page optimization, which includes inbound content. Inbound content marketing is a term used to describe the creation and publication of content designed to attract the target audience.

Let us create a content strategy on your behalf. We’ll come up with ideas for blogs and articles, then we’ll write them and optimize them for search engines, making the client’s website more discoverable.

Month 3:

The work we begin in month 3 is ongoing: it’s what ensures your client is aligned with the most recent SEO guidance.

We perform routine SEO health checks to find any spaces for improvement, and we continue to monitor and report on the situation for you and your clients’ peace of mind.

What all is included?


Sell for: $3,000/month

Our Price: $1497/month!

  • Press Release written & distributed monthly
  • Up to 21 target keywords
  • 40+ backlinks every month
  • Up to 20 pages of on-page optimization
  • 4 unique articles written every 6 months
  • Website audit and SEO issues fixes
  • Google Business Profile listing advanced optimization as required
  • Website goal conversion tracking [Google Analytics]
  • SEO KPI dashboard and metrics
  • Website uptime monitoring and reporting
  • Weekly website SEO health check via crawler audit
  • Weekly and Monthly SEO status reports


Sell for: $2,000/month

Our Price: $997/month!

  • Up to 14 target keywords
  • 30+ backlinks every month
  • Up to 15 pages of on-page optimization
  • 3 unique articles written every 6 months
  • Website audit and SEO issues fixes
  • Google Business Profile listing advanced optimization as required
  • Website goal conversion tracking [Google Analytics]
  • SEO KPI dashboard and metrics
  • Website uptime monitoring and reporting
  • Weekly website SEO health check via crawler audit
  • Weekly and Monthly SEO status reports


Sell for: $1,500/month

Our Price: $697/month!

  • Up to 7 target keywords
  • 20+ backlinks every month
  • Up to 10 pages of on-page optimization
  • 2 unique articles written every 6 months
  • Website audit and SEO issues fixes
  • Google Business Profile listing advanced optimization as required
  • Website goal conversion tracking [Google Analytics]
  • SEO KPI dashboard and metrics
  • Website uptime monitoring and reporting
  • Weekly website SEO health check via crawler audit
  • Weekly and Monthly SEO status reports

You Want...

To complement your offer by providing comprehensive SEO services that deliver concrete results. You want to ensure your clients are completely satisfied by every service that they receive through your company.

However, you don’t want to spend excessive time on the intricacies and the busywork of SEO. You’d rather delegate that to a trusted partner who specializes in the field.

We Offer...

Support with all aspects of SEO (including on-page, off-page, and technical) that you can sell to your clients. We perform the work below the surface—hence our name, Underground Marketing—and your business benefits from delivering another excellent service!

Benefits of Outsourcing SEO Services to Underground Marketing

Our white label SEO services can support your company’s growth by:

Saving you time

Staying up to date with SEO developments and implementing them on behalf of clients is labor-intensive. When you outsource these services to Underground Marketing, you’re free to focus on other responsibilities.

Offering expertise

Our SEO specialists are trained, experienced, and incredibly knowledgeable. When you outsource your clients’ SEO to them, you can be sure they’ll deliver excellent results.

Helping you expand

When SEO is included in your service menu, this is very attractive to clients who want to build their online presence and increase their visibility. Many businesses understand that SEO is a must in the modern landscape.

SEO: Some Important Facts

  • 68% of all online activity begins with a search engine. No wonder businesses are so keen to assert themselves in this space!


  • Leads generated through search engines are 8 times more likely to become paying customers than leads generated through traditional ad campaigns. This makes sense, as they’re already searching for related terms.


  • Page 1 of Google’s results receives nearly 92% of organic clicks to sites. That’s why it’s crucial to get on the front page!


  • Over 60% of marketers surveyed said that SEO was a top inbound marketing priority for them. These are people you could support in partnership with Underground Marketing’s white label SEO services.
  • SEO helps make your Google My Business listing more visible. This is especially important for businesses targeting a local market.


  • More than 80% of consumers research online before buying. Your online presence is key to making a positive first impression.


  • Research has shown that 75% of searchers never make it past the first page of search results. That’s why it’s so crucial for companies to boost their position in the rankings.

Why Collaborate with Underground Marketing on SEO?

The team at Underground Marketing knows SEO. We stay up to date with all algorithm changes, adapting our practices to suit new standards.

We’re also incredibly results-driven, and that comes across in the fact that we deliver monthly reporting services to our clients. These monthly reports show the work that has been done and the impact that this work has had on search result rankings.

There’s no mystery when you work with Underground Marketing: our processes are entirely transparent. In fact, this is exactly what you and your clients should expect when you use our services.

Underground Marketing delivers...


SEO services are always popular, but they can be a pain to deliver. That’s because they’re time-intensive, and they require a lot of specialist knowledge to provide successfully.

Our white label SEO services allow you to sell packages to your clients then pass the hard work to our dedicated team. This is incredibly convenient for agencies that have other pressing priorities.

Make the most of the demand for SEO support without overcommitting your workforce. Teaming up with Underground Marketing makes it incredibly easy.


There’s way more to SEO than simply inserting keywords in a website. If you don’t know that, you definitely shouldn’t be providing direct SEO services!

Because we have an extensive skill set and expert knowledge of what’s needed to rocket a page up the rankings, we’re able to put together customized packages that meet your clients’ specific needs.

That might include on-page SEO, off-page SEO (where we create targeted inbound content) and technical SEO, which allows search engine algorithms to more easily crawl a page.

Cost-effective solutions

We understand that if you’re approaching us for white label SEO services, it’s because you want to grow your business and extend your offering. For this partnership to be a success, it has to be cost-effective both for you and your clients.

Underground Marketing works with agencies like yours all the time. We’ll be happy to work out an agreement that suits your business, maximizing profits when you sell our SEO support to your clients.


We understand why you might feel hesitant to outsource your workload. Your customers are accustomed to a certain level of quality, and you risk your reputation when you deliver substandard services. You need white label SEO support that you can trust.

Thankfully, that isn’t a concern when you work with Underground Marketing. We’re incredibly confident and competent in what we do. You’ll be delighted to have our services represent your business, and remember that all of our work occurs behind the scenes.

Comprehensive service

Through Underground Marketing, you can provide your clients with comprehensive SEO services. Whether they need on-page, off-page, or technical support (or all three) we’re more than equipped to help.

The good news for you is that offering these services gives you an edge on your competition. Your service menu becomes more comprehensive as a result. Why would your clients go elsewhere when they can access all the help they need with your company?

What Makes SEO Services Easy to Sell?

Most business owners don’t have the time to learn the ins and outs of SEO. This is a dynamic field where best practice is constantly evolving, after all. 

Rather than attempt to action each algorithm update, a demanding task requiring high level understanding and tedious work, companies prefer to outsource their SEO to the experts. 


SEO specialists have a diverse skill set. They’re able to edit websites, analyze data, create content strategies, and so much more. That’s why truly great SEO services are hard to find.


It figures that if you already have a relationship with a business, they’ll be more willing to trust you with this work.


Why not offer SEO services as an add-on and provide your clients with more comprehensive digital marketing support?

How Do White Label SEO Services Work?

Essentially, you will sell SEO services directly to your clients, and behind-the-scenes, we will handle the hard work.

This is why we’re called Underground Marketing. Our contributions occur below the surface. We aren’t seeking any credit; we simply want to support your company so you can offer clients the best digital marketing services.

We offer all kinds of SEO: on-page, off-page, technical, and content-based. We’re happy to tailor packages to meet the needs of your company and your clients.

If you’d like to improve your offer but you don’t have the capacity to provide SEO services, our white label support might be right for you!

White Label SEO FAQs

Businesses seek specialist SEO support because this is complex, technical work that requires a significant time commitment as well as expert knowledge.

It’s also non-negotiable if they want to compete in the modern business landscape. If they’re not ranking on that first page, then they’re losing customers to their competitors.

Rather than take that risk, they hire SEO experts to handle this vital aspect of digital marketing for them. They know that search engine visibility is too important to neglect SEO.

Yes, there is! Because search engines are so dynamic and constantly evolving, SEO requires ongoing attention. Best practice can change from one day to the next, and any website that ignores these changes could find themselves freefalling in the rankings!

If your client is currently ranking, that’s great. Ask them how they plan to monitor their SEO success and what they’ll do when updates are required. Unless they have a plan in place (usually an SEO specialist in-house) then they could definitely benefit from these services.

The difference lies in the search terms that we target. A life coach who took on remote clients might seek to target the keywords “life coaching.” The location doesn’t have to be specified; clients can come from all over.

However, a nail salon might seek to target the keywords “nail salon” alongside the town or city that the business serves. This way, they’re not wasting time attracting clicks from people who won’t become customers.

At the consultation stage, we’ll help your clients assess whether they need local or national SEO strategies.

Yes, we can. We don’t just design effective SEO strategies, we also execute them. That means if you need original content in the form of blogs, for example, then we’re happy to write that for you.

On our team, we have copywriters as well as SEO specialists. That’s how we’re able to guarantee quality content aligned with your client’s SEO strategy! We have every corner covered when it comes to optimization using inbound content marketing.

Given the fact that the world of SEO is constantly in flux, promising first page rankings is inadvisable. What we say instead is that there are certain proven strategies that guarantee your position in the results will be increased.

Over time, these strategies can change. If you have ongoing SEO support like the kind offered by Underground Marketing, you can be sure that every possible measure will be taken to improve and maintain rankings throughout these changes.

Interested? Reach out to us online or call us at 614-945-4434 for a chat with our team. We’ll be happy to discuss how white label web design services can be used to grow your business.